Duscherer, Katia Holender, Daniel <jats:p> At least a part of semantic priming effects observed in binary decision tasks is supposed to be caused by decision biases. A semantic relationship between prime and target could positively bias a “yes” response, whereas the absence of a relationship would instead favour a “no” response to the same target. We tested this assumption with a semantic categorization task in which participants were induced to associate different values - positive, negative, or neutral - to each of the categorization decisions. Although semantic priming effects were obtained even with negatively valued decisions, they were substantially enhanced with positively valued decisions, confirming the influence of a decision bias induced presumptively by a post-lexical relatedness judgement. </jats:p> https://sonar.ch/global/documents/225073 eng info:eu-repo/semantics/altIdentifier/doi/10.1024/1421-0185.64.4.249 info:eu-repo/semantics/altIdentifier/issn/1421-0185 Swiss Journal of Psychology. - Hogrefe Publishing Group. - 2005, vol. 64, no. 4, p. 249-258 General Psychology The Role of Decision Biases in Semantic Priming Effects http://purl.org/coar/resource_type/c_6501