<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:creator>Schimmelpfennig, Christian</dc:creator>
  <dc:date>2018</dc:date>
  <dc:identifier>https://sonar.ch/global/documents/244091</dc:identifier>
  <dc:language>eng</dc:language>
  <dc:relation>info:eu-repo/semantics/altIdentifier/doi/10.1080/08961530.2018.1446679</dc:relation>
  <dc:relation>info:eu-repo/semantics/altIdentifier/issn/0896-1530</dc:relation>
  <dc:source>Journal of International Consumer Marketing. - Informa UK Limited. - 2018, vol. 30, no. 4, p. 220-234</dc:source>
  <dc:title xmlns:ns0="xml" ns0:lang="en">Who is the Celebrity Endorser? A Content Analysis of Celebrity Endorsements</dc:title>
  <dc:type>http://purl.org/coar/resource_type/c_6501</dc:type>
</oai_dc:dc>