<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:creator>Domegan, Christine</dc:creator>
  <dc:creator>Haase, Michaela</dc:creator>
  <dc:creator>Harris, Kim</dc:creator>
  <dc:creator>Heuvel, Willem-Jan van den</dc:creator>
  <dc:creator>Kelleher, Carol</dc:creator>
  <dc:creator>Maglio, Paul P.</dc:creator>
  <dc:creator>Meynhardt, Timo</dc:creator>
  <dc:creator>Ordanini, Andrea</dc:creator>
  <dc:creator>Peñaloza, Lisa</dc:creator>
  <dc:date>2012</dc:date>
  <dc:identifier>https://sonar.ch/global/documents/2651</dc:identifier>
  <dc:language>eng</dc:language>
  <dc:relation>info:eu-repo/semantics/altIdentifier/doi/10.1177/1470593111429515</dc:relation>
  <dc:relation>info:eu-repo/semantics/altIdentifier/issn/1470-5931</dc:relation>
  <dc:source>Marketing Theory. - SAGE Publications. - 2012, vol. 12, no. 2, p. 207-211</dc:source>
  <dc:subject xmlns:ns0="xml" ns0:lang="en">Marketing</dc:subject>
  <dc:title xmlns:ns1="xml" ns1:lang="en">Value, values, symbols and outcomes</dc:title>
  <dc:type>http://purl.org/coar/resource_type/c_6501</dc:type>
</oai_dc:dc>