<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:creator>Mele, Emanuele</dc:creator>
  <dc:creator>Cantoni, Lorenzo</dc:creator>
  <dc:description xmlns:ns0="xml" ns0:lang="en">&lt;jats:p&gt;The globalization of the tourism industry has been made possible thanks to ICTs. From a communication viewpoint, Internet does not know political borders, but still experiences linguistic and cultural ones. This situation requires that publishers provide both a linguistic and a cultural translation of their messages. Only caring for such a comprehensive “localization” will ensure being understandable and attractive for people with different cultural backgrounds. The chapter analyzes (1) the reasons why localization in tourism online communication is needed (with a focus on tourism destinations and cultural tourism); (2) the main needed activities to provide it. It also discusses (3) different practices and strategies (presenting a few cases), as well as (4) the issue of how much localization is needed, and when it may become counter-productive, making the destination too much similar to one's own experience at home. &lt;/jats:p&gt;</dc:description>
  <dc:identifier>https://sonar.ch/global/documents/272679</dc:identifier>
  <dc:language>eng</dc:language>
  <dc:relation>info:eu-repo/semantics/altIdentifier/doi/10.4018/978-1-5225-2930-9.ch008</dc:relation>
  <dc:relation>info:eu-repo/semantics/altIdentifier/issn/2475-6547</dc:relation>
  <dc:source>Innovative Perspectives on Tourism Discourse. - IGI Global. - 2018, p. 132-154</dc:source>
  <dc:title xmlns:ns1="xml" ns1:lang="en">Localization of Tourism Destinations' Websites</dc:title>
  <dc:type>http://purl.org/coar/resource_type/c_6501</dc:type>
</oai_dc:dc>