Todeschini, Beverly Zufferey, Nina 2024 The tourism industry is characterized by its global nature, attracting millions of international travellers annually to destinations such as the Valais region (Office fédéral de la statistique, 2024). These visitors from diverse origins speak an array of different languages. In order for their needs and expectations to be met, effective communication with tourism service providers is essential. The Val d’Anniviers, one of the lateral valleys of the Valais region, is a popular tourist destination facing the challenge of serving a linguistically diverse clientele, which raises the question : How do Val d’Anniviers’ service providers adapt to effectively cater to these visitors ? This study aims to identify gaps in the destination’s offerings and provide recommendations to enhance the customer experience for its multilingual visitors. Analysis of existing research and firsthand data obtained through interviews will provide insights into this topic. application/pdf https://sonar.ch/global/documents/329773 https://sonar.ch/documents/329773/files/Zufferey_Nina_2024_BTWithoutAppendix.pdf eng Haute Ecole de Gestion Valais info:eu-repo/semantics/openAccess info:eu-repo/classification/udc/33 Language Diversity and Customer Experiences : Beyond Borders in the Val d’Anniviers http://purl.org/coar/resource_type/c_7a1f