Journal article
“Supersize me!” The effects of cognitive effort and goal frame on the persuasiveness of upsell offers
- Heidig, Wibke Department of Business Science and Management, Albstadt-Sigmaringen University of Applied Sciences, Sigmaringen, Germany
- Wentzel, Daniel School of Business and Economics, RWTH Aachen University, Aachen, Germany
- Tomczak, Torsten Institute for Customer Insight, University of St Gallen, St Gallen, Switzerland
- Wiecek, Annika School of Business and Economics, RWTH Aachen University, Aachen, Germany
- Faltl, Martin Institute for Customer Insight, University of St Gallen, St Gallen, Switzerland
Published in:
- Journal of Service Management. - Emerald. - 2017, vol. 28, no. 3, p. 541-562
Tourism, Leisure and Hospitality Management
Business, Management and Accounting (miscellaneous)
Strategy and Management
- Language
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- English
- Open access status
- closed
- Identifiers
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- DOI 10.1108/josm-03-2016-0063
- ISSN 1757-5818
- Persistent URL
- https://sonar.ch/global/documents/114512
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