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Consumers' willingness to buy functional foods. The influence of carrier, benefit and trust.
Journal article

Consumers' willingness to buy functional foods. The influence of carrier, benefit and trust.

  • Siegrist M ETH Zurich, Institute for Environmental Decisions (IED), Consumer Behavior, Universitaetstrasse 22, Zurich, Switzerland. msiegrist@ethz.ch
  • Stampfli N
  • Kastenholz H
  • 2008-05-16
Published in:
  • Appetite. - 2008
Age Distribution
Commerce
Consumer Behavior
Educational Status
Female
Food Technology
Food, Organic
Humans
Male
Middle Aged
Nutritional Physiological Phenomena
Perception
Public Health
Surveys and Questionnaires
Switzerland
English The goal of the present study was to examine factors that influence willingness to buy functional foods. Data were collected from a representative mail survey in Switzerland (n=249). Results suggest that consumers are more inclined to buy functional foods with physiological health claims compared with psychological health claims. Health claims were most positively evaluated when attached to a product with a positive health image. Results further show that participants who have trust in the food industry are more likely to buy functional foods compared with participants who do not have trust in the food industry. Older consumers were more interested in functional foods than younger consumers.
Language
  • English
Open access status
closed
Identifiers
Persistent URL
https://sonar.ch/global/documents/123658
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