On the price elasticity of demand for trademarks
- de Rassenfosse, Gaétan Ecole polytechnique fédérale de Lausanne, College of Management of Technology, Lausanne, Switzerland
- 2019-3-20
Published in:
- Industry and Innovation. - Informa UK Limited. - 2019, vol. 27, no. 1-2, p. 11-24
- Language
-
- English
- Open access status
- green
- Identifiers
-
- DOI 10.1080/13662716.2019.1591939
- ISSN 1366-2716
- Persistent URL
- https://sonar.ch/global/documents/139448
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