Journal article
Service Brand Relationship Quality
- Nyffenegger, Bettina Institute of Marketing and Management, University of Bern, Bern, Switzerland
- Krohmer, Harley Institute of Marketing and Management, University of Bern, Bern, Switzerland
- Hoyer, Wayne D. McCombs School of Business, The University of Texas at Austin, Austin, TX, USA
- Malaer, Lucia Institute of Marketing and Management, University of Bern, Bern, Switzerland
- 2014-8-26
Published in:
- Journal of Service Research. - SAGE Publications. - 2014, vol. 18, no. 1, p. 90-106
- Language
-
- English
- Open access status
- closed
- Identifiers
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- DOI 10.1177/1094670514547580
- ISSN 1094-6705
- Persistent URL
- https://sonar.ch/global/documents/206528
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