Service Brand Relationship Quality

Nyffenegger, Bettina Institute of Marketing and Management, University of Bern, Bern, Switzerland
Krohmer, Harley Institute of Marketing and Management, University of Bern, Bern, Switzerland
Hoyer, Wayne D. McCombs School of Business, The University of Texas at Austin, Austin, TX, USA
Malaer, Lucia Institute of Marketing and Management, University of Bern, Bern, Switzerland