EFFICACIOUSLY SMUGGLING IDEAS: UNTANGLING THE RELATIONSHIP BETWEEN ENTREPRENEURIAL SELF-EFFICACY, CREATIVE BOOTLEGGING AND EMBEDDED LEAD USERS
Journal article

EFFICACIOUSLY SMUGGLING IDEAS: UNTANGLING THE RELATIONSHIP BETWEEN ENTREPRENEURIAL SELF-EFFICACY, CREATIVE BOOTLEGGING AND EMBEDDED LEAD USERS

  • GHASEMZADEH, KHATEREH Research and Documentation, Center for the 2030 Sustainable Development Agenda (CRA2030), University of Brescia, Brescia, Italy
  • BUNJAK, ALDIJANA Institute for Leadership and Human Resource Management, University of St. Gallen, Switzerland
  • BORTOLUZZI, GUIDO DEAMS Department, University of Trieste, Trieste, Italy
  • ČERNE, MATEJ Department of Management and Organization, School of Economics and Business, University of Ljubljana, Ljubljana, Slovenia
  • 2020-8-21
Published in:
  • International Journal of Innovation Management. - World Scientific Pub Co Pte Lt. - 2020, p. 2150032
English The phenomenon of embedded lead userness has gained considerable attention in the past years. This study examines the relationship between entrepreneurial self-efficacy and embedded lead userness when mediated by creative bootlegging. After analysing the data collected from 554 employees in 41 Italian and Croatian firms, our study unveils that entrepreneurial self-efficacy exerts a positive impact on embedded lead userness when mediated by creative bootlegging. Consistent with research on identity work, these results suggest that employees who show self-motivation and conviction in entrepreneurial activities tend to commit to unofficial innovation projects, which in turn, makes them act as lead users of the products and services. The study’s contributions and practical implications are also discussed.
Language
  • English
Open access status
closed
Identifiers
Persistent URL
https://sonar.ch/global/documents/231681
Statistics

Document views: 18 File downloads: