Journal article
Cognitive Inertia and the Implicit Association Test
- Messner, Claude University of Basel, Switzerland
- Vosgerau, Joachim Tepper School of Business, Carnegie Mellon University
- 2018-10-2
Published in:
- Journal of Marketing Research. - SAGE Publications. - 2010, vol. 47, no. 2, p. 374-386
- Language
-
- English
- Open access status
- closed
- Identifiers
-
- DOI 10.1509/jmkr.47.2.374
- ISSN 0022-2437
- Persistent URL
- https://sonar.ch/global/documents/231777
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