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Marketing and the New Materialism
Journal article

Marketing and the New Materialism

  • Scott, Kristin College of Business, Minnesota State University Mankato, Mankato, MN, USA
  • Martin, Diane M. Aalto University School of Business, Helsinki, Finland
  • Schouten, John W. Aalto University School of Business, Helsinki, Finland and Center for Customer Insight, University of St. Gallen, St. Gallen, Switzerland
  • 2014-4-21
Published in:
  • Journal of Macromarketing. - SAGE Publications. - 2014, vol. 34, no. 3, p. 282-290
Marketing
Language
  • English
Open access status
closed
Identifiers
Persistent URL
https://sonar.ch/global/documents/238030
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