Normative prompts reduce consumer food waste in restaurants.
- Stöckli S University of Bern, Institute of Marketing and Management, Department of Consumer Behavior, Switzerland. Electronic address: Sabrina.Stoeckli@imu.unibe.ch.
- Dorn M University of Bern, Institute of Marketing and Management, Department of Consumer Behavior, Switzerland.
- Liechti S University of Bern, Institute of Marketing and Management, Department of Consumer Behavior, Switzerland.
- 2018-05-08
Published in:
- Waste management (New York, N.Y.). - 2018
Behavioral change (intervention)
Consumer food waste
Information intervention
Prompts
Social norm
Consumer Behavior
Food
Restaurants
Waste Management
English
This field study demonstrates that prompts reduce food waste in a restaurant. Based on the behavioral change literature, it was hypothesized that (1) informational prompts encourage consumers to reduce food waste, and that (2) an informational prompt with a normative message is more effective than a prompt with only an informative message. The results were mixed. As expected, diners who were exposed to prompts asked to take away their leftovers more frequently than diners who were exposed to no prompts. However, prompts with an informative and normative message were no more powerful than prompts with only an informative message.
- Language
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- English
- Open access status
- green
- Identifiers
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- DOI 10.1016/j.wasman.2018.04.047
- PMID 29731405
- Persistent URL
- https://sonar.ch/global/documents/278763
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