“Territet 2018”: Development of the commercial approach for the souvenir shop-library of the project Territet Belle Époque
SONAR|HES-SO
- Verme, Jessica
- Varini, Kate (Degree supervisor)
-
2018
1 ressource en ligne
Mémoire de bachelor: Haute Ecole de Gestion & Tourisme, 2018
English
The project Territet Belle Époque is a complex of culture and leisure gathering an exclusive hotel accommodation, an exceptional Belle Époque event room, a museum of Swiss tourism and hospitality and a souvenir shop / library. This bachelor thesis focuses on this last part, the boutique and the creation of its commercial strategy and is the last element that the Association Territet 2018 needs to present the viability of the project. To achieve this mission, this work is composed of four main parts.
- Language
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- English
- Classification
- Economics
- Notes
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- Haute Ecole de Gestion Valais
- Tourisme - Tourismus
- hesso:hegvs
- License
- License undefined
- Identifiers
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- RERO DOC 324201
- RERO R008901281
- Persistent URL
- https://sonar.ch/global/documents/316869
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