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Sterren_Chloe_2024_BTWithoutAppendix.pdf
Bachelor thesis

Factors Influencing the Destination Selection of Solo Female Travelers : A Case Study of Upper Valais, Switzerland

SONAR|HES-SO

  • Sierre : Haute Ecole de Gestion Valais, 2024

62 pages

Bachelor of Science HES-SO (BSc) in Tourism: School of Management, 2024

English The tourism industry has seen a notable rise in solo female travelers, driven by evolving lifestyles, increased flexibility in work setups, and a growing demand for personalized travel experiences (Digital Journal, 2023). This study investigates the factors influencing destination selection among solo female travelers, focusing specifically on Upper Valais, Switzerland. The objective is to identify critical determinants and provide actionable recommendations for the local tourism industry to better cater to this demographic. Given the Upper Valais' reputation for safety and scenic landscapes, it holds significant potential as a destination for solo female travelers.
Language
  • English
Classification
Economics
Notes
  • Haute Ecole de Gestion Valais
  • Tourisme - Tourismus
  • hesso:hegvs
Persistent URL
https://sonar.ch/global/documents/329768
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