From concept to market, evaluating the business potential of yarrow herb tea for dysmenorrhea
SONAR|HES-SO
- Genève : Haute école de gestion de Genève
87 p.
Bachelor of Science HES-SO in International Business Management: Haute école de gestion de Genève, 2024
English
The Bachelor Thesis titled "From Concept to Market: Evaluating the Business Potential of Yarrow Herb Tea for Dysmenorrhea" investigates the commercial viability of Yarrow herb tea as a complementary therapy for menstrual pain, specifically for the female population in the French-speaking part of Switzerland. Menstrual pain, or dysmenorrhea, significantly impacts the quality of life for many women, affecting their daily activities, productivity, and overall well-being. The research aims to uncover the feasibility of introducing a natural, effective treatment for dysmenorrhea that aligns with the growing trend towards holistic and natural health solutions.
Through a combination of the Lean Startup and Design Thinking methodologies, these frameworks guide the exploration of the market, consumer preferences, and the legal framework. The study involved literature reviews, market analysis, consumer surveys, and interviews to validate the hypothesis that there is a market demand for a natural solution to menstrual pain, leading to the design and validation of a Yarrow herb-based product.
The research identified a significant unmet need for natural alternatives to conventional menstrual pain treatments. The survey data revealed that up to 79% of the women find existing solutions inadequate, highlighting a substantial gap in the market. Furthermore, 74% of the respondents expressed a strong interest to try an herbal tea designed for menstrual pain. Interviews further support this, revealing a preference for treatments that align with a holistic health approach, emphasizing safety, efficacy, and natural ingredients aligning with a holistic health philosophy.
The thesis underscores the market potential for Yarrow herb tea and offers foundational insights for a launch strategy. It includes recommendations on navigating legal requirements, product design, and marketing strategies to effectively position Yarrow herb tea in the health and wellness market.
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Language
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Classification
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Economics
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Notes
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- Haute école de gestion Genève
- International Business Management
- hesso:hegge
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Persistent URL
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https://sonar.ch/global/documents/330876