Social neuroeconomics: the neural circuitry of social preferences.
- Fehr E University of Zurich, Institute for Empirical Research in Economics, Zurich, CH-8006, Switzerland. efehr@iew.uzh.ch
- Camerer CF
- 2007-10-05
Published in:
- Trends in cognitive sciences. - 2007
Brain
Brain Mapping
Economics
Emotions
Humans
Interpersonal Relations
Motivation
Nerve Net
Neurosciences
Reward
English
Combining the methods of neuroscience and economics generates powerful tools for studying the brain processes behind human social interaction. We argue that hedonic interpretations of theories of social preferences provide a useful framework that generates interesting predictions and helps interpret brain activations involved in altruistic, fair and trusting behaviors. These behaviors are consistently associated with activation in reward-related brain areas, such as the striatum, and with prefrontal activity implicated in cognitive control, the processing of emotions, and integration of benefits and costs, consistent with resolution of a conflict between self-interest and other-regarding motives.
- Language
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- English
- Open access status
- green
- Identifiers
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- DOI 10.1016/j.tics.2007.09.002
- PMID 17913566
- Persistent URL
- https://sonar.ch/global/documents/4294
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