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Selling their souls to the advertisers? How native advertising degrades the quality of prestige media outlets
Journal article

Selling their souls to the advertisers? How native advertising degrades the quality of prestige media outlets

  • Bachmann, Philipp ORCID Department of Communication and Media Research, Media Economics & Management, University of Zurich, Zurich, Switzerland
  • Hunziker, Sévérine Department of Communication and Media Research, Media Economics & Management, University of Zurich, Zurich, Switzerland
  • Rüedy, Tanja ORCID Department of Communication and Media Research, Media Economics & Management, University of Zurich, Zurich, Switzerland
  • 2019-4-2
Published in:
  • Journal of Media Business Studies. - Informa UK Limited. - 2019, vol. 16, no. 2, p. 95-109
Strategy and Management
Business and International Management
Communication
Language
  • English
Open access status
closed
Identifiers
Persistent URL
https://sonar.ch/global/documents/50520
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