Journal article
The Use of Different Endorser Types in Advertising: A Content Analysis of Magazine Advertisements
- Schimmelpfennig, Christian Executive MBA, University of Zurich, Zurich, Switzerland
- 2018-6-7
Published in:
- Journal of Global Marketing. - Informa UK Limited. - 2018, vol. 32, no. 3, p. 139-153
- Language
-
- English
- Open access status
- closed
- Identifiers
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- DOI 10.1080/08911762.2018.1470273
- ISSN 0891-1762
- Persistent URL
- https://sonar.ch/global/documents/50557
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