Journal article
Learner Satisfaction in Marketing Simulation Games
- Caruana, Albert Università di Bologna, Bologna, Italy
- La Rocca, Antonella BI Norwegian Business School, Oslo, Norway
- Snehota, Ivan Università della Svizzera italiana, Lugano, Switzerland
- 2016-6-9
Published in:
- Journal of Marketing Education. - SAGE Publications. - 2016, vol. 38, no. 2, p. 107-118
- Language
-
- English
- Open access status
- closed
- Identifiers
-
- DOI 10.1177/0273475316652442
- ISSN 0273-4753
- Persistent URL
- https://sonar.ch/global/documents/86548
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