Journal article
A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities
- Nepomuceno, Marcelo Vinhal ORCID Department of Marketing, HEC Montréal , Montréal (Québec), Canada
- Visconti, Luca M. Department of Marketing, Università Della Svizzera Italiana , Lugano, Switzerland
- Cenesizoglu, Tolga Department of Finance, HEC Montréal , Montréal (Québec), Canada
- 2020-10-6
Published in:
- Journal of Marketing Management. - Informa UK Limited. - 2020, p. 1-43
- Language
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- English
- Open access status
- closed
- Identifiers
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- DOI 10.1080/0267257x.2020.1825112
- ISSN 0267-257X
- Persistent URL
- https://sonar.ch/global/documents/92999
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