Journal article
Building Brand Equity via Product Quality
- Herrmann, Andreas a Universität St. Gallen, ZBM Institut , Switzerland
- Huber, Frank b University of Mainz , Welderweg, Germany
- Shao, Alan T. c University of North Carolina at Charlotte , USA
- Bao, Yeqing d University of Alabama in Huntsville , USA
- 2007-7-20
Published in:
- Total Quality Management & Business Excellence. - Informa UK Limited. - 2007, vol. 18, no. 5, p. 531-544
- Language
-
- English
- Open access status
- closed
- Identifiers
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- DOI 10.1080/14783360701240030
- ISSN 1478-3363
- Persistent URL
- https://sonar.ch/global/documents/93978
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