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Texte intégral
Bachelor thesis

Is China the new land of football ?

    2017

99 p.

Mémoire de bachelor: Haute école de gestion de Genève, 2017

Football
Chine
English In recent years, China has been in the spotlight for its determination to develop a relatively unexpected industry within its boundaries, football. The idea was introduced by the current President of the People’s Republic of China, Mr Xi Jinping, who intends to turn China into a top football nation. This is rather surprising considering that China has never been successful in football and has also never had a domestic football star. Thus, the Chinese government, the Chinese Football Association and local clubs have launched several considerable projects and concluded deals where large amounts of money were involved in order to help develop football in China. The Chinese large financial investments in football have made the headlines of many newspapers, notably The Financial Times and The Economist. These investments have led the football community to wonder whether the development of football in China is worthwhile. Many football professionals mainly criticised the lack of investments in grassroots of Chinese football and the surplus of money paid by Chinese clubs to attract foreign football players. Hence, this study aims to analyse the Chinese football business model and compare it with other nations’ football business models to see if Chinese financial investments in football are reasonable. It is shown later in this document that the Chinese financial investments in football are actually guided by a well thought-out strategy. Chinese are surely financially investing a lot but when compared to other nations, Chinese financial investments in football are far from excessive. In addition, the Chinese Football Association and some Chinese football clubs have succeeded to build a strong network with top football nations and clubs in order to improve their knowledge in the sport. The main challenge for the Chinese leaders of the national football project will be to create a football culture in China, which is essential if they want their country to succeed in this sport. The Chinese government, businesses, and national football association are already financing many projects to positively influence the growth of a football culture within the country. Nonetheless, a football culture cannot simply be bought and consequently results that are expected from this spending are not immediate. The main recommendation for the Chinese authorities involved in the national football project is to keep investing in football youth development while controlling overspending. In addition, they need to remain patient in order to see emerging generations of local football stars that will have benefited from the investments currently being made.
Language
  • French
Classification
Economics
Notes
  • Haute école de gestion Genève
  • International Business Management
  • hesso:hegge
License
License undefined
Identifiers
  • RERO DOC 306001
  • RERO R008736000
Persistent URL
https://sonar.ch/hesso/documents/314625
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