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Mémoire
Bachelor thesis

A comparative analysis of entrepreneurial initiatives and the draft of a financially sustainable business model for CHIP

    2017

111 p.

Mémoire de bachelor: Haute école de gestion de Genève, 2017

Modèles économétriques
Méthode comparative
Plateformes d'apprentissage en ligne
Innovations technologiques
Chine
Suisse
English CHIC is a pedagogic initiative providing a real interdisciplinary business experience for engineering, business and design students from Lausanne. In 2016, it was expanded as the pilot project – China Hardware Innovation Platform (CHIP) – to different regions in Switzerland. Thanks to the author’s participation in the pilot project as a representative of Geneva, extensive research of enterprise education and interviews with various stakeholders, this paper provides a thorough analysis of the pilot project and explores three financially sustainable business models. The personal engagement of the founder Marc Laperrouza with a wide network and CHIP’s focus on the engineering perspective emphasised due to the commitment of EPFL are the initiative’s key strengths. On the downside, it also represents weaknesses and inflexibilities, such as the focus on a connected device and the heavy cost structure due to the trip to China. Taking into consideration the value created by the pilot project for students, institutions, individuals within these institutions and the CHIC community, as well as the different external and internal funding possibilities, three sustainable business models are proposed. Each model prioritises different goals. The pedagogic model creates a clear separation of responsibilities between the CHIC administration and participating regions. Due to the add-on pricing strategy, the regions provide funding proportional to the service they receive. This model leaves the responsibility for financing with the institutions, which benefit the most from this constellation. The lean pedagogic model focuses on reducing the variable costs of the project by omitting the costly trip to China. For this fundamental change, the relevant goals are closely reassessed. Simultaneously, it maximises the pedagogic outcome for students and institutions. The value creation model proposes a profound change in the structure and nature of CHIP. It proposes an overreaching interdisciplinary centre with a focus on problem-solving for external stakeholders. This approach will increase the organisation’s complexity, but facilitate funding. It is in line with current research in enterprise education.
Language
  • English
Classification
Economics
Notes
  • Haute école de gestion Genève
  • International Business Management
  • hesso:hegge
License
License undefined
Identifiers
  • RERO DOC 306012
  • RERO R008735945
Persistent URL
https://sonar.ch/hesso/documents/314707
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