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Mémoire
Bachelor thesis

Leading Millennials : what motivates and retains a labeled generation ?

    2020

93 p.

Mémoire de bachelor: Haute école de gestion de Genève, 2020

English This research aims at understanding why are Millennials’ a labeled generation, what are their characteristics and how can Leaders motivate as well as retain them. To do so, theories and studies are explored to see to which extend theory confirms what is observed in practice. The literature review attempts to share a storyline with the readers. The research covers various topics, from the field of Organizational Behavior (OB), employee retention, motivation, to Millennials’ identified characteristics funnelling down to the core concepts of Leadership. One pillar of this research is the Millennial generation in terms of its characteristics and attributes. How are they perceived and why? It allows the readers to have a global understating of the main concepts of the literature as well as identifying the gaps to be clarified by this research. A qualitative method is used to collect on the field data and includes in-depth interviews and focus groups. First, In-Depth Interviews (IDI) are organized with 5 professionals. The objective is to have a professional perception of Millennials: How do professionals distinguish this generation? Secondly, focus groups with various sessions and 16 participants in total are conducted. The aim of these discussions with Millennials are to highlight this generation’s priorities & aspirations, their motivations and insights on their perception of the work environment. The participants were selected by choosing as diverged as possible backgrounds and profiles in order to avoid biases. Findings and charts present the final field results. They show contrasts in millennials’ profiles but are mainly aligned with professionals’ point of views and with the literature review. Millennials are qualified as a digital generation with its qualities and downfalls. Interestingly enough, the findings allowed new contributions to the study. Should companies adapt to this so-called volatile generation? A series of recommendations are elaborated in the conclusion of this research aiming at advising organizations on motivation and retention of Millennials.
Language
  • English
Classification
Economics
Notes
  • Haute école de gestion Genève
  • International Business Management
  • hesso:hegge
License
License undefined
Identifiers
  • RERO DOC 329867
Persistent URL
https://sonar.ch/hesso/documents/315024
Statistics
Document views: 238 File downloads:
  • Mémoire: 455