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Texte intégral
Bachelor thesis

Educating and training north american travel agents and tour operators with webinars : the case of Switzerland Tourism North America

    2014

1 livre électronique

Mémoire de bachelor: Haute Ecole de Gestion & Tourisme, 2014

online learning
tourism training
Switzerland tourism
destination marketing
webinars
English Switzerland Tourism provides reliable, informative, high quality and long-term contacts to key accounts such as Travel Agents and Tour Operators in North America with the aim of boosting Switzerland’s presence in the market. The Trade Department is using various online tools such as e-learning platforms, a social media group and Webinars to educate and train the travel professionals. Since 2003, participants to Webinars have increased smoothly; therefore the Company would like to know if this online learning tool is beneficial for Travel Agents and Tour Operators. This research paper analyzes Switzerland Tourism education and training with the aim to find out if Webinars are significantly increasing the participants’ knowledge and recommendations about the destination. A mixed method approach including both quantitative and qualitative research instruments has been adopted. The results of the online survey show that the participants are highly satisfied with Switzerland Tourism Webinars. Webinars provide a flexible and cost effective learning environment that increases participants’ knowledge and recommendations on Switzerland. The interviews among Switzerland Tourism Key Partners show that Webinar tool is effective as it cuts the cost of travel expenses while reaching many travel professionals at the same time, and does not need a high investment. This paper presents specific recommendations and future trends that Switzerland Tourism can use in the future.
Language
  • English
Classification
Economics
Notes
  • Haute Ecole de Gestion Valais
  • Tourisme - Tourismus
  • hesso:hegvs
License
License undefined
Identifiers
  • RERO DOC 254948
  • RERO R008122573
Persistent URL
https://sonar.ch/hesso/documents/316623
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