SONAR|HES-SO

SONAR|HES-SO

SONAR|HES-SO regroupe les travaux de bachelor et master diffusables de plusieurs écoles de la HES-SO. Consultez cette page pour le détails.

En cas de question, merci de contacter les bibliothécaires de la HES-SO : bibliotheques(at)hes-so.ch

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Texte intégral
Bachelor thesis

How should a tourist organization optimize working with social Influencers? : case: Switzerland tourism north America

    2016

1 ressource en ligne

Mémoire de bachelor: Haute Ecole de Gestion & Tourisme, 2016

influencer marketing
digital influencer
social media
tourist organization
English Tired of being bombarded with marketing messages, consumers have lost trust in brands. Paid advertisement is no longer effective and brands have to find new marketing practices to connect to consumers with more authenticity. Influencer marketing is an increasingly popular method in which a brand partners with key individuals who exert influence over an online community. Brands can thus tap into a network of trust. Influencer marketing is digital word-of-mouth: it is based on recommendations from someone consumers align with.
Language
  • English
Classification
Economics
Notes
  • Haute Ecole de Gestion Valais
  • Tourisme - Tourismus
  • hesso:hegvs
License
License undefined
Identifiers
  • RERO DOC 288284
  • RERO R008623859
Persistent URL
https://sonar.ch/hesso/documents/316886
Statistics
Document views: 154 File downloads:
  • Zosso_Lauriane_2013_2016.pdf: 170