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TB_GAVILLET_Jeremy_VF.pdf
Bachelor thesis

Paradigm shift in strategies : the case of major record labels

  • Genève : Haute école de gestion de Genève

79 p.

Bachelor of Science HES in International Business Management: Haute école de gestion de Genève, 2021

English For decades, the music business has been in continual alteration. Many changes have occurred in recent years, mostly impacted by the onset of the Fourth Industrial Revolution. Technology and innovation, such as big data analysis and digitalization, are having a significant impact on the industry's evolution. Other factors are also coming into play, such as the widespread use of social media, the evolution of attitudes (the do-it-yourself era), and contemporary corporate social responsibility tendencies. Because of these numerous changes, record companies, particularly large labels, must modify their methods to stay a vital intermediary for the industry's growth and profitability. To establish this thesis, several investigations were conducted. The first purpose was to grasp the tactics utilized in the past to adjust to changes. Music was once consumed on cassette tapes or vinyl records, but that changed when CDs were introduced, followed by the Internet a few years later, which forever transformed the pace and amount of music consumption. The introduction of 360 agreements was one solution explored at the time. However, this contract was quickly forgotten, and other solutions were required. Following that, it was necessary to analyze several aspects of the industry, including financials, streaming services, label departments, royalties, social networks, and collaborations between artists and third-party brands, in order to understand the threats and weaknesses that record companies were facing. Quantitative and qualitative interviews, on the other hand, demonstrate a lack of branding and a deteriorating reputation of labels, particularly among young people. The purpose of this thesis is to comprehend the music industry and its growth, as well as to assess emerging trends in the industry and, eventually, to propose new tactics that might help labels maintain or even extend their market share. Recommendations are based on the information and data gathered and discovered throughout the composition of this thesis. Major record labels such as Universal, Sony, and Warner should benefit from these recommendations. By addressing the pain points and using the labels' present strengths and capabilities, viable and implementable solutions might be suggested.
Language
  • English
Classification
Economics
Notes
  • Haute école de gestion Genève
  • International Business Management
  • hesso:hegge
Persistent URL
https://sonar.ch/hesso/documents/319789
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