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SONAR|HES-SO

SONAR|HES-SO regroupe les travaux de bachelor et master diffusables de plusieurs écoles de la HES-SO. Consultez cette page pour le détails.

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BT_RODRIGUEZ_Eduardo_2024.pdf
Bachelor thesis

A comparative analysis of CrossFit studios & traditional fitness centers

  • Genève : Haute école de gestion de Genève

73 p.

Bachelor of Science HES-SO in International Business Management: Haute école de gestion de Genève, 2024

English This bachelor thesis explores the impact of CrossFit on the fitness choices of individuals in Geneva, specifically focusing on the shift from traditional gyms to CrossFit studios. The objective of this project was to understand the factors driving this shift, assess the influence of CrossFit on fitness preferences, and provide strategic recommendations for traditional fitness centers to adapt and compete effectively.
The research employed a mixed-methods approach, combining surveys and in-depth interviews with fitness enthusiasts, CrossFit coaches, and fitness center owners. The findings reveal a significant preference for CrossFit among certain demographics, primarily due to its high-intensity workouts and strong sense of community. Participants highlighted the motivational benefits and supportive environment of CrossFit as key factors influencing their fitness choices.
The literature review supported these findings, indicating a global trend towards highintensity, community-driven fitness models. Traditional gyms, while still popular, were often perceived as lacking in personalized training and community engagement, which are core strengths of CrossFit.
Based on these insights, several recommendations were formulated for traditional fitness centers in Geneva: Improve Community Engagement, Incorporate High-Intensity Training, Focus on Personalized Training, Improve Member Experience &
Leverage Digital Platforms.
The fitness industry in Geneva is evolving, driven by the rising popularity of CrossFit. Traditional fitness centers must adapt by integrating successful elements of CrossFit while maintaining their unique strengths. This thesis provides actionable strategies for fitness businesses to navigate this changing landscape effectively, ensuring their competitiveness and relevance in the market.
By embracing these recommendations, traditional gyms can better serve their members, enhance their appeal, and regain market share. This study underscores the importance of continuous innovation and adaptation in the fitness industry to meet the dynamic needs and preferences of consumers.
Language
  • English
Classification
Economics
Notes
  • Haute école de gestion Genève
  • International Business Management
  • hesso:hegge
Persistent URL
https://sonar.ch/hesso/documents/331002
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