Journal article
The Role of Decision Biases in Semantic Priming Effects
- Duscherer, Katia Université de Genève, Geneva, Switzerland
- Holender, Daniel Université Libre de Bruxelles, Brussels, Belgium,
Published in:
- Swiss Journal of Psychology. - Hogrefe Publishing Group. - 2005, vol. 64, no. 4, p. 249-258
English
At least a part of semantic priming effects observed in binary decision tasks is supposed to be caused by decision biases. A semantic relationship between prime and target could positively bias a “yes” response, whereas the absence of a relationship would instead favour a “no” response to the same target. We tested this assumption with a semantic categorization task in which participants were induced to associate different values - positive, negative, or neutral - to each of the categorization decisions. Although semantic priming effects were obtained even with negatively valued decisions, they were substantially enhanced with positively valued decisions, confirming the influence of a decision bias induced presumptively by a post-lexical relatedness judgement.
- Language
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- English
- Open access status
- closed
- Identifiers
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- DOI 10.1024/1421-0185.64.4.249
- ISSN 1421-0185
- Persistent URL
- https://sonar.ch/global/documents/225073
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