Journal article
Who is the Celebrity Endorser? A Content Analysis of Celebrity Endorsements
- Schimmelpfennig, Christian Executive MBA Universität Zürich, Zürich, Switzerland
- 2018-4-16
Published in:
- Journal of International Consumer Marketing. - Informa UK Limited. - 2018, vol. 30, no. 4, p. 220-234
- Language
-
- English
- Open access status
- closed
- Identifiers
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- DOI 10.1080/08961530.2018.1446679
- ISSN 0896-1530
- Persistent URL
- https://sonar.ch/global/documents/244091
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