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Value, values, symbols and outcomes
Domegan, Christine
National University of Ireland Galway, Ireland
Haase, Michaela
Freie Universität Berlin, Germany
Harris, Kim
Nottingham Business School, UK
Heuvel, Willem-Jan van den
Tilburg University, The Netherlands
Kelleher, Carol
University College Cork, Ireland and Cranfield School of Management, UK
Maglio, Paul P.
IBM Research, Almaden, San Jose, USA
Meynhardt, Timo
University of St Gallen, Switzerland
Ordanini, Andrea
Bocconi University, Italy
Peñaloza, Lisa
EDHEC Business School, France
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2012-4-3
Published in:
Marketing Theory. - SAGE Publications. - 2012, vol. 12, no. 2, p. 207-211
Marketing
Language
English
Open access status
closed
Identifiers
DOI
10.1177/1470593111429515
ISSN
1470-5931
Persistent URL
https://sonar.ch/global/documents/2651
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