Journal article
Localization of Tourism Destinations' Websites
- Mele, Emanuele University of Lugano, Switzerland
- Cantoni, Lorenzo University of Lugano, Switzerland
Published in:
- Innovative Perspectives on Tourism Discourse. - IGI Global. - 2018, p. 132-154
English
The globalization of the tourism industry has been made possible thanks to ICTs. From a communication viewpoint, Internet does not know political borders, but still experiences linguistic and cultural ones. This situation requires that publishers provide both a linguistic and a cultural translation of their messages. Only caring for such a comprehensive “localization” will ensure being understandable and attractive for people with different cultural backgrounds. The chapter analyzes (1) the reasons why localization in tourism online communication is needed (with a focus on tourism destinations and cultural tourism); (2) the main needed activities to provide it. It also discusses (3) different practices and strategies (presenting a few cases), as well as (4) the issue of how much localization is needed, and when it may become counter-productive, making the destination too much similar to one's own experience at home.
- Language
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- English
- Open access status
- closed
- Identifiers
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- DOI 10.4018/978-1-5225-2930-9.ch008
- ISSN 2475-6547
- Persistent URL
- https://sonar.ch/global/documents/272679
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