Journal article
Theory, development and implementation of national customer satisfaction indices: The Swiss Index of Customer Satisfaction (SWICS)
- Bruhn, Manfred a Department of Marketing and Business Administration , University of Basel (WWZ) , Petersgraben 51, Basel , CH-4051 , Switzerland
- Grund, Michael A. a Department of Marketing and Business Administration , University of Basel (WWZ) , Petersgraben 51, Basel , CH-4051 , Switzerland
- 2010-8-25
Published in:
- Total Quality Management. - Informa UK Limited. - 2000, vol. 11, no. 7, p. 1017-1028
- Language
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- English
- Open access status
- closed
- Identifiers
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- DOI 10.1080/09544120050135542
- ISSN 0954-4127
- Persistent URL
- https://sonar.ch/global/documents/2967
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